Improving delivery
To increase the effectiveness of marketing activities on your brand development, there are some areas on which to focus. “The key element is a clear message to the target group that differentiates the club from its competition,” says Smith. “We call this a ‘key connection point.’ The connection point is essentially how a club can satisfy a consumer’s fitness need or goal.” Read more…
Communication
fitness, marketing plan, programs
Your marketing package is the sum total of allyour marketing endeavors. It includes the four Ps — product, price, place and promotion — along with strategy and planning. When properly formulated and executed, your marketing package should deliver brand and business growth. Read more…
Communication
club, markets, message
The term “isometric exercise” means tensing a muscle and holding it in a stationary position while maintaining the tension. Isometrics are strengthening exercises that can be used to build up individual muscles significantly. In some patients with severe OA involvement in the knee, exercise can actually move the patella slightly so that it tracks a little differently and uses a slightly different area of the cartilage, thus relieving some of the pain. Read more…
Conditions and Diseases
isometric exercise, muscle, pain
The instinct of an arthritis patient in pain is to protect the joint by not moving it. But movement is essential to preserving joint range and function. Although the type of exercise varies from patient to patient, some form of exercise is definitely recommended for almost anyone with arthritis. Read more…
Conditions and Diseases
arthritis, exercise, medications
I know that adding up those numbers can be a real pain in the neck, but as you can see, information is revealing. The one thing that is characteristic about your eating schedule, your food choices and your work — they are all unconventional! Read more…
Fitness
cardiovascular, comfort, protein
Things have certainly calmed down this last week. It is still very stressful, to be sure, but that’s to be expected. I am finding that stress is a way of life for the industry I am in and the company I work for. Read more…
Fitness
abdominal, musclemax, stretch
I did a little backsliding this week. Every day I took my gym bag to work, but never made it there.
Thank goodness for two hours of walleyball on Thursday. Last week we only played with six people and I suggested we keep it at that number because we get a better workout. Read more…
Exercise
energy, exercise, fitness