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It’s amazing what a little renovation can do for your business. Just ask the Peggy & Philip B. Crosby Wellness Center, which not only increased member retention as a result of its “Fitness Furbish” redesign, but also bolstered its personal training program by a whopping 500 percent.

The redesign began as an effort to boost the facility’s cardiovascular offerings, per requests from members. To do this meant increasing staff, as well as hardware. The problem, however, was that the existing facility would accommodate neither. “It was an architect’s dream, but a functional nightmare,” says wellness services director Bob Brosmer. “The designers didn’t really understand the fitness market. The place was great-looking, but for it to function the way we hand in mind would entail a lot of work.” Read more…

Cardiovascular Disease cardiovascular, club, fitness

Weight Lifting increases muscle mass, improves muscle strength, burns local fat and overall provides a leaner, more toned body. Lifting exercises and abdominal exercises bulk muscle by contracting and extending the muscle fibers within. Read more…

Weight Loss cardiovascular, muscle fibers, weight lifting

With aspirin’s power to prevent heart attacks and most strokes come a few risks. These include excess bleeding, damage to the stomach lining, and hemorrhagic stroke – a rare type of stroke in which a blood vessel ruptures and bleeds into the brain. But for most people, aspirin’s benefits outweigh its risks, a point driven home by a study in the December 9, 1998, Journal of the American Medical Association. Read more…

Health aspirin, blood vessel, cardiovascular