Facility Design, Construction & Decoration
It’s amazing what a little renovation can do for your business. Just ask the Peggy & Philip B. Crosby Wellness Center, which not only increased member retention as a result of its “Fitness Furbish” redesign, but also bolstered its personal training program by a whopping 500 percent.
The redesign began as an effort to boost the facility’s cardiovascular offerings, per requests from members. To do this meant increasing staff, as well as hardware. The problem, however, was that the existing facility would accommodate neither. “It was an architect’s dream, but a functional nightmare,” says wellness services director Bob Brosmer. “The designers didn’t really understand the fitness market. The place was great-looking, but for it to function the way we hand in mind would entail a lot of work.” Read more…